Posts Tagged with marketing

Language Barriers: The Disconnect Between Sponsorships and Consumer Brands

Language Barriers The Disconnect Between Sponsorships and Consumer Brands Jim Richards CEO & Founder of The Market Share Group CPG and FMCG brands, listen up! Sponsorships are an underused goldmine, and it’s time to bring this effective marketing tool back into your marketing mix. Many of you have steered clear of sponsorships, often due to […]

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Breaking Free: The Case for Standalone Experiences

Breaking Free The Case for Standalone Experiences Jim Richards CEO & Founder of The Market Share Group Events and experiential marketing is continuing its comeback. Great to see some recent buzz around consumer brands doing experiential marketing at local events. But let’s get real: Consumer brands are still too tied to multi-brand marketing initiatives. When […]

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You Can’t Do Both (Mar 2017)

@BobPockrass wrote a good article last week re: the unsold inventory among some of the top NASCAR teams. Some teams were very open on the challenges they face in finding sponsors. Selling team sponsorships is particularly tough. Without sponsors, teams cannot compete. I have the utmost respect for those who are willing to accept the […]

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