Archive for October, 2023

Language Barriers: The Disconnect Between Sponsorships and Consumer Brands

Language Barriers The Disconnect Between Sponsorships and Consumer Brands Jim Richards CEO & Founder of The Market Share Group CPG and FMCG brands, listen up! Sponsorships are an underused goldmine, and it’s time to bring this effective marketing tool back into your marketing mix. Many of you have steered clear of sponsorships, often due to […]

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