Archive for August, 2018

You Can’t Do Both (Mar 2017)

@BobPockrass wrote a good article last week re: the unsold inventory among some of the top NASCAR teams. Some teams were very open on the challenges they face in finding sponsors. Selling team sponsorships is particularly tough. Without sponsors, teams cannot compete. I have the utmost respect for those who are willing to accept the […]

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Sponsorship Activation

ac·tiva·tion (aktiˈvāSH(ə)n/) The action or process of making something active or operative. At Market Share Sports we define it as “bringing sponsorships/partnerships to LIFE!” Racing sponsorships present great investment opportunities for brands. There are lots of positive signs for future growth. – National property that can be activated regionally – Large group of loyal fans […]

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