Turn sponsorships
and experiences
into business growth

We remove the guesswork and manage the complexities so you can turn customer and consumer engagement into measurable results.

Schedule a Call

Brand Enthusiasm

Turnkey Execution

Bragworthy Results

a basket ball team holds their hands up together

SPONSORSHIPS ARE COMPLEX AND OFTEN FAIL TO DELIVER RESULTS

You don’t need more sponsorships. You need a partner who makes them deliver results.

  • Avoid wasting money on wrong property and fuzzy KPIs
  • Avoid juggling too many partners, vendors and timelines
  • Avoid overloading your team on top of their day job
Schedule a Call

WE MAKE SPONSORSHIPS WORK WITHOUT THE PAIN

We remove the guesswork and manage the complexities so you can focus on results, not logistics.

a group of fans in stadium seating

Clarity

You get a clear strategy with defined KPI’s and measurable outcomes,

a group of people looking over a game plan

Capacity

We take the burden off your team so they can focus on their core priorities.

#20: Christopher Bell, Joe Gibbs Racing, Reser's Fine Foods Toyota Camry celebrates his win

Execution

We manage partners, vendors, timelines, and every moving piece.

Cheerful couple cheering at a live soccer match. Group of people in the stadium cheering argentina football team.

Impact

You drive both customer and consumer engagement that leads to real business results.

Schedule a Call

Thoughtful touches, customer focused, true to the brand, clear and frequent communications, well organized, fun… And I could go on.

Nathan Roe | Director, Customer Marketing & Analytics

I’ve had the pleasure of working with Jim and the Market Share Group since 2018. In the dynamic landscape of Sponsorship Marketing, their expertise shines through. They have consistently evolved and grown their clients’ YOY with CMA’s global marquee events (CMA Fest, CMA Awards, etc.). They are Sponsorship Marketing subject-matter experts, but at the end of the day, they are genuine, forthright, dedicated, and overall enjoyable to work with – which is equally as invaluable in this business.

Kevin Coffey | Director, Brand Partnerships, Country Music Association

How it works

Align

We quickly align on your goals, KPIs, and priorities

Plan

You get 2–3 clear sponsorship and activation strategies to choose from

Execute

We handle the details across partners, vendors, and timelines

Schedule a Call

SPONSORSHIPS THAT DRIVE YOUR BUSINESS

We’ve been in the room when results didn’t match the promises. Brands spent real money and got unclear activations, confusing metrics, and little support. That’s a problem.

The Market Share Group brings clarity to sponsorships.

Clear plan. Right opportunities. Strong execution. No guesswork.

We align the investment with your goals, present focused options, and execute the plan.

You know what’s working. You know what to do next.

Because sponsorships should not just look good. They should drive your business.

Not Quite Ready for a Call?
Try Compass AI!

Compass AI

COMPASS AI is our proprietary tool that turns ideas into action.

Answer three quick questions and you’ll get three sponsorship proposals mapped to our
proven Market Share Compass framework — in minutes, not weeks.

These AI-generated concepts are designed to spark thinking,
inspire strategy and help you see what’s possible. No more staring at blank pages.

Get started today – try COMPASS AI.

Try COMPASS AI

You Deserve Sponsorships That Work