Turn sponsorships
into business
We help brands activate sponsorships that drive engagement, retail impact.
SPONSORSHIPS ARE HARD WORK
Without the right partner and plan sponsorships often end as wasted opportunities.
- Avoid wasting money on wrong property and fuzzy KPIs
- Avoid juggling too many partners, vendors and timelines
- Avoid gaps in organizational bandwidth and expertise
- Avoid misalignment with overall marketing strategy
WE MAKE SPONSORSHIPS WORK
We remove the guesswork and manage the complexities so you can focus on results, not logistics.
Clarity
Know what success looks like. Defined KPIs and measurable outcomes
Capacity
Keep your team focused on core priorities. We handle the details so your team can stay focused on growth and customers.
Execution
Ensure every activation runs smoothly. We coordinate every moving piece so activations launch smoothly and deliver results.
Impact
Turn engagement into measurable business results. Drive loyalty, growth and retail impact.
Thoughtful touches, customer focused, true to the brand, clear and frequent communications, well organized, fun… And I could go on.
I’ve had the pleasure of working with Jim and the Market Share Group since 2018. In the dynamic landscape of Sponsorship Marketing, their expertise shines through. They have consistently evolved and grown their clients’ YOY with CMA’s global marquee events (CMA Fest, CMA Awards, etc.). They are Sponsorship Marketing subject-matter experts, but at the end of the day, they are genuine, forthright, dedicated, and overall enjoyable to work with – which is equally as invaluable in this business.
How it works
Clarify Success
Align on goals, KPIs and growth priorities
Build the Activation Plan
Develop sponsorship strategies tied to business goals
Execute Without Chaos
Coordinate vendors, partners, timelines and activation delivery
SPONSORSHIPS THAT DRIVE YOUR BUSINESS
We’ve been in the room when results didn’t match the promises. Brands spent real money and got unclear activations, confusing metrics, and little support. That’s a problem.
The Market Share Group brings clarity to sponsorships.
Clear plan. Right opportunities. Strong execution. No guesswork.
We align the investment with your goals, present focused options, and execute the plan.
You know what’s working. You know what to do next.
Because sponsorships should not just look good. They should drive your business.
Not Quite Ready for a Call?
Try Compass AI!
COMPASS AI is our proprietary tool that turns ideas into action.
Answer three quick questions and you’ll get three sponsorship proposals mapped to our
proven Market Share Compass framework — in minutes, not weeks.
These AI-generated concepts are designed to spark thinking,
inspire strategy and help you see what’s possible. No more staring at blank pages.
Get started today – try COMPASS AI.