Sponsorships
ARE TOO EXPENSIVE
TO RUN ON GUESSWORK
The Market Share Group helps brands make better sponsorship decisions, build stronger activation plans, and manage the work required to turn sponsorship investments into business value.
SPONSORSHIPS ARE HARD TO GET RIGHT
Sponsorships can create real business value, but only when the strategy, activation, and execution are connected. Without the right plan and partner, brands risk spending real money on opportunities that look good but fail to support the business.
- Avoid wasting money on wrong property and fuzzy KPIs
- Avoid juggling too many partners, vendors and timelines
- Avoid gaps in organizational bandwidth and expertise
- Avoid misalignment with overall marketing strategy
SENIOR THINKING. PRACTICAL PLANS. RELIABLE EXECUTION.
We help brands protect their sponsorship investment by bringing clarity, structure, and experienced management to the entire process. From strategy through activation, we help you focus on the work that creates value, not just activity.
Clarity
Know what success looks like before you spend the money. Know what success looks like before you commit the money. We help define goals, priorities, KPIs and the role each sponsorship should play in the business.
Capacity
Keep your team focused on the business. We manage the planning, coordination, timelines, and moving pieces that often overwhelm already-busy teams.
Execution
Turn the plan into real-world activation. We coordinate vendors, partners, logistics, creative details, staffing, and delivery so the work exceeds your expectations.
Impact
Thoughtful touches, customer focused, true to the brand, clear and frequent communications, well organized, fun… And I could go on.
I’ve had the pleasure of working with Jim and the Market Share Group since 2018. In the dynamic landscape of Sponsorship Marketing, their expertise shines through. They have consistently evolved and grown their clients’ YOY with CMA’s global marquee events (CMA Fest, CMA Awards, etc.). They are Sponsorship Marketing subject-matter experts, but at the end of the day, they are genuine, forthright, dedicated, and overall enjoyable to work with – which is equally as invaluable in this business.
How it works
Clarify Success
We align on your business goals, sponsorship priorities, audience, KPIs, and internal needs.
Build the Activation Plan
We turn sponsorship rights and opportunities into a clear plan tied to business goals, customer priorities, and consumer engagement.
MANAGE THE WORK
We coordinate vendors, partners, timelines, budgets, logistics, staffing, and execution details so the activation can launch with confidence.
SPONSORSHIPS THAT DRIVE YOUR BUSINESS
We’ve seen what happens when sponsorships are sold with big promises but managed without a clear plan.
Brands spend real money. Internal teams get stretched thin. Activations become complicated. Results are hard to measure. And too often, no one is fully accountable for connecting the investment back to the business.
The Market Share Group exists to close that gap.
We are a senior-led sponsorship and experiential marketing practice that helps brands make better decisions, build stronger activation plans, and manage the work required to bring those plans to life.
We are not built to be the biggest agency in the room.
We are built to be the partner who helps you think clearly, avoid wasted effort, manage the details, and get more value from the sponsorships you choose to invest in.
Clear strategy. Practical plans. Strong execution. No guesswork.
Because sponsorships should not just look good.
They should drive your business.
Not Quite Ready for a Call?
Try Compass AI!
COMPASS AI is our proprietary tool that turns ideas into action.
Answer three quick questions and you’ll get three sponsorship proposals mapped to our
proven Market Share Compass framework — in minutes, not weeks.
These AI-generated concepts are designed to spark thinking,
inspire strategy and help you see what’s possible. No more staring at blank pages.
Get started today – try COMPASS AI.