Turn sponsorships
into business
We remove the guesswork and manage the complexities so you can turn customer and consumer engagement into measurable results.
SPONSORSHIPS ARE COMPLEX AND OFTEN FAIL TO DELIVER RESULTS
You don’t need more sponsorships. You need a partner who makes them deliver results.
- Avoid wasting money on wrong property and fuzzy KPIs
- Avoid juggling too many partners, vendors and timelines
- Avoid overloading your team on top of their day job
WE MAKE SPONSORSHIPS WORK WITHOUT THE PAIN
We remove the guesswork and manage the complexities so you can focus on results, not logistics.
Clarity
You get a clear strategy with defined KPI’s and measurable outcomes.
Capacity
We take the burden off your team so they can focus on their core priorities.
Execution
We manage partners, vendors, timelines, and every moving piece.
Impact
You drive both customer and consumer engagement that leads to real business results.
Thoughtful touches, customer focused, true to the brand, clear and frequent communications, well organized, fun… And I could go on.
I’ve had the pleasure of working with Jim and the Market Share Group since 2018. In the dynamic landscape of Sponsorship Marketing, their expertise shines through. They have consistently evolved and grown their clients’ YOY with CMA’s global marquee events (CMA Fest, CMA Awards, etc.). They are Sponsorship Marketing subject-matter experts, but at the end of the day, they are genuine, forthright, dedicated, and overall enjoyable to work with – which is equally as invaluable in this business.
How it works
Align
We quickly align on your goals, KPIs, and priorities
Plan
You get 2–3 clear sponsorship and activation strategies to choose from
Execute
We handle the details across partners, vendors, and timelines
SPONSORSHIPS THAT DRIVE YOUR BUSINESS
We’ve been in the room when results didn’t match the promises. Brands spent real money and got unclear activations, confusing metrics, and little support. That’s a problem.
The Market Share Group brings clarity to sponsorships.
Clear plan. Right opportunities. Strong execution. No guesswork.
We align the investment with your goals, present focused options, and execute the plan.
You know what’s working. You know what to do next.
Because sponsorships should not just look good. They should drive your business.
Not Quite Ready for a Call?
Try Compass AI!

COMPASS AI is our proprietary tool that turns ideas into action.
Answer three quick questions and you’ll get three sponsorship proposals mapped to our
proven Market Share Compass framework — in minutes, not weeks.
These AI-generated concepts are designed to spark thinking,
inspire strategy and help you see what’s possible. No more staring at blank pages.
Get started today – try COMPASS AI.