If you confuse, you lose
You work in a highly competitive marketplace. Sponsors have plenty of options. Make no mistake, they know that. Sponsors will not work hard to decipher why they should invest with you over your competition.
- Avoid competing on price
- Avoid “me too” proposals
- Avoid losing deals to competition
CLARIFY YOUR MESSAGE
The #1 way to grow sponsorship revenue is to clarify your message.
Clear
It’s not enough to tell prospects who you are and why you are the best at what you do. You have to be clear on why your uniqueness makes you worth the investment.
Targeted
What brands are best suited to work with you? Not every brand is a good fit. Knowing who to say “no” to or not pursue at all is important.
Effective
Connect the dots for the prospect. Explain the opportunity or problem you solve for the brand. If you aren’t talking about their problem, they stop listening.
Why clear pitch
Anyone who says selling sponsorships is easy has never tried selling them.
Over the last 20 years we have evaluated hundreds of sponsorship proposals on behalf of our brand clients. We understand what brands are looking for when evaluating sponsorship opportunities. Our CEO is a Storybrand Certified Guide and is passionate about helping companies clarify their message. In addition, he spent six years on the property side of the desk giving him an understanding of what a rights holder needs from a sponsor. Clear Pitch is our service offering designed to help properties close more deals. Clarifying your message to existing and potential sponsors is the #1 thing you can do to improve your closure rate. Clear Pitch puts you on the patch to doing just that.
HOW Clear Pitch WORKS
Opportunity Assessment Call
One-hour call where we set expectations and gain a preliminary understanding of your challenges.
Clear Pitch Workshop
One-Day in person workshop with team members responsible for selling sponsorships.
Clear Pitch Marketing Plan
- Marketing One-Liner specifically for sponsorship sales
- Website Wireframe for the sponsorship section on your website
- Lead Generator Concept
- Sales Funnel Emails: Five (5) automated emails to send to prospects
Investment
$10,000 + Travel (Airfare, hotel, per diem)
Who are We at The Market Share Group
You know how we all share stories about events we’ve attended? We create sponsorships and experiences that put brands at the center of those stories.
Sponsorships can be complex and put a strain on a brand’s financial and human resources, but when done well they are a great way for brands to connect with customers, create brand enthusiasm and drive revenue. At the Market Share Group, we remove the headaches associated with major omnichannel marketing initiatives and instead create sponsorships and experiences that are targeted, effective and fun!
We have reviewed hundreds of sponsorship pitch decks and worked with some of the biggest rights holders in the sports and entertainment industries on behalf of our brand clients. We often leave pitches confused or uncertain as to why our client should invest with the property who is pitching us. Clear Pitch uses the StoryBrand® framework to help properties clarify your value proposition and improve your closure rate.
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