Sponsorship Blog

Diversity (Nov. 2017) – Jonell Walden, VP of Engagement

Last week social media was buzzing with reactions to insensitive artwork on Corn Pops boxes. The misstep and oversight in the creative process created a firestorm for the Kellogg Company, the Corn Pops brand and their agency partner. It linked them with the Dove/Facebook ad and the Kendall Jenner/Pepsi debacles over the last six months […]

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Sponsorship Activation

ac·tiva·tion (aktiˈvāSH(ə)n/) The action or process of making something active or operative. At Market Share Sports we define it as “bringing sponsorships/partnerships to LIFE!” Racing sponsorships present great investment opportunities for brands. There are lots of positive signs for future growth. – National property that can be activated regionally – Large group of loyal fans […]

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