Face-to-face engagement builds trust, sparks emotion, and leaves a lasting impression. A great brand experience does the same—it makes people feel something. Loyalty starts with that feeling. Sponsorships are a great way to connect, engage and align with a fan base in real life. In person. Face-to-face. You want fans to remember your brand? It’s […]
Sponsorships create opportunities for brands to connect, engage, and align with fans—in real life. The magic happens through live experiences. When fans interact with your brand in person, they feed off the energy of your activation. That energy? It’s contagious. A screen can’t replicate the excitement of a live moment. You want fans to remember […]
Are you looking to build enthusiasm around your brand? Get out here with your people. Loyalty and excitement don’t come from ads — they come from experiences. When fans experience your brand in person, they remember how it made them feel. Enthusiasm for your brand starts with connection. Your fans are out here. It’s time […]
Our brains fear failure more than they value success. That’s loss aversion, and in marketing, it makes us play small. 🚫 “What if it doesn’t work?”🚫 “Should we go all-in?”🚫 “Let’s not get ahead of ourselves.” That mindset kills growth. You did the work. You made the plan. It’s okay to expect success. No strategy or plan is perfect on day […]
“Set It and Forget It” doesn’t work with sponsorships. Your sponsorship strategy should work for years, but your tactics need regular tuning to stay effective. Think of a guitar player. The best guitar in the hands of the best guitarist sounds terrible when it’s out of tune. Does the artist throw it away? Of course, […]
Read The Market Share Compass – Fine Tuning Your Sponsorships
The Market Share Compass is our framework that ensures your sponsorship’s success. One of the most important points on the compass is Category exclusivity. It protects your investment. It ensures your brand stands out without interference. If a property can’t offer it, move on. You have options. You deserve sponsorships that work. #SponsorshipSuccess #SportsSponsorship #MarketingStrategy […]
Sponsorships are not about the biggest crowds; they’re about loyal communities. Partner with properties that reflect your values and whose fans will love your product. You deserve sponsorships that work. #SportsSponsorship #MarketingStrategy #ActionBias
Sponsorships are your shortcut to connection. Whether it’s a sports team, event or artist, there’s someone out there who already has the attention of an audience that is gonna love your brand. That’s the power of sponsorships—they enable you to connect, engage and align with a community that shares your values and purpose. Find the […]
VIP Guest Experiences add excitement and value to client relationships. Things like exclusive access through your sponsorship relationships turn events into memorable experiences. Don’t settle for off-the-shelf packages. Customize your events to create memorable moments that will be talked about for years to come… while doing business with you. #SponsorshipMarketing #BrandEngagement #FanExperience
At the Market Share Group, we remove the guesswork and complexities associated with sponsorships and events. Category Exclusivity is a frequent tripping point for brands. Owning your category ensures your brand stands out without competitor interference. Fight for it. You deserve sponsorships that work. We can help.