At the Market Share Group, we remove the guesswork and complexities associated with sponsorships and events. Category Exclusivity is a frequent tripping point for brands. Owning your category ensures your brand stands out without competitor interference. Fight for it. You deserve sponsorships that work. We can help.
Sponsorships are about connecting, engaging and aligning your brand with a viable audience. If you are a consumer brand, a viable audience is one that seeks improvement, and your brand can be the catalyst. Aligning with the right community builds trust, making fans more open to trying your products or services. The best sponsorship isn’t […]
Read Making Sponsorhips Work – Sponsorship Property (Part 2)
Sponsorships are about connecting, engaging and aligning your brand with a viable audience. More important than size, you’re looking for an audience that has a strong sense of belonging to a community that shares your brand’s values. These people are called fans and we love them. They gather in places and moments that makes them […]
Sponsorships touch every part of your business—from brand awareness to internal efforts like recruiting and employee incentives. By involving employees in the story, you can build brand enthusiasm, enhance company culture and turn them into brand ambassadors. Aligning your sponsorship consistently builds authenticity and strengthens your brand both inside and out.
Today’s consumers expect brands to make a difference. Cause marketing connects your brand with meaningful societal issues, building trust and stronger community ties. Leverage your sponsorships to highlight these efforts, and make cause marketing a key part of your success metrics. Remember, humanity is always in season.
Foot Traffic x Market Basket x Closure Rate = Sales Consumer brands need to stand out on the shelf. Sponsorship-driven promotions create opportunities to engage with customers outside of traditional calendar-driven windows. These promotions leverage the energy around events and properties to increase foot traffic, basket size, and closure rates which results in increased sales. […]
One of the benefits of sponsoring a property that has a viable audience, is that we know where and when those fans gather. That makes them easy to reach with a well-planned media strategy that includes paid, owned and earned media. By combining these media types, you amplify the impact of your overall sponsorship.
Sponsorships are designed to help a brand connect, engage and align with a viable audience. You can enhance your audience engagement through experiential marketing. We are bombarded with as many as 10,000 marketing messages per day and quite frankly our brains just tune out most of it. Brands can stand out by giving customers an […]
In business, relationships are everything. Sponsorships get you access that is not available to the public. Leverage that access to create VIP guest experiences that are exclusive, customized and go way beyond traditional meetings. These unique moments with your customers build trust, strengthen relationships and create memories that they will talk about for years… while […]
When you invest in a property, it must be clear to fans that your brand is the one committed to their tribe’s success. Understanding how a property will prevent overlap with your competitors is critical. Make this a priority in your early conversations. Avoid properties that won’t offer clear protection for your category or have […]