Our brains fear failure more than they value success. That’s loss aversion, and in marketing, it makes us play small. 🚫 “What if it doesn’t work?”🚫 “Should we go all-in?”🚫 “Let’s not get ahead of ourselves.” That mindset kills growth. You did the work. You made the plan. It’s okay to expect success. No strategy or plan is perfect on day […]
“Set It and Forget It” doesn’t work with sponsorships. Your sponsorship strategy should work for years, but your tactics need regular tuning to stay effective. Think of a guitar player. The best guitar in the hands of the best guitarist sounds terrible when it’s out of tune. Does the artist throw it away? Of course, […]
Read The Market Share Compass – Fine Tuning Your Sponsorships
The Market Share Compass is our framework that ensures your sponsorship’s success. One of the most important points on the compass is Category exclusivity. It protects your investment. It ensures your brand stands out without interference. If a property can’t offer it, move on. You have options. You deserve sponsorships that work. #SponsorshipSuccess #SportsSponsorship #MarketingStrategy […]
Sponsorships are not about the biggest crowds; they’re about loyal communities. Partner with properties that reflect your values and whose fans will love your product. You deserve sponsorships that work. #SportsSponsorship #MarketingStrategy #ActionBias
Sponsorships are your shortcut to connection. Whether it’s a sports team, event or artist, there’s someone out there who already has the attention of an audience that is gonna love your brand. That’s the power of sponsorships—they enable you to connect, engage and align with a community that shares your values and purpose. Find the […]
VIP Guest Experiences add excitement and value to client relationships. Things like exclusive access through your sponsorship relationships turn events into memorable experiences. Don’t settle for off-the-shelf packages. Customize your events to create memorable moments that will be talked about for years to come… while doing business with you. #SponsorshipMarketing #BrandEngagement #FanExperience
At the Market Share Group, we remove the guesswork and complexities associated with sponsorships and events. Category Exclusivity is a frequent tripping point for brands. Owning your category ensures your brand stands out without competitor interference. Fight for it. You deserve sponsorships that work. We can help.
Sponsorships are about connecting, engaging and aligning your brand with a viable audience. If you are a consumer brand, a viable audience is one that seeks improvement, and your brand can be the catalyst. Aligning with the right community builds trust, making fans more open to trying your products or services. The best sponsorship isn’t […]
Read Making Sponsorhips Work – Sponsorship Property (Part 2)
Sponsorships are about connecting, engaging and aligning your brand with a viable audience. More important than size, you’re looking for an audience that has a strong sense of belonging to a community that shares your brand’s values. These people are called fans and we love them. They gather in places and moments that makes them […]
Sponsorships touch every part of your business—from brand awareness to internal efforts like recruiting and employee incentives. By involving employees in the story, you can build brand enthusiasm, enhance company culture and turn them into brand ambassadors. Aligning your sponsorship consistently builds authenticity and strengthens your brand both inside and out.