Sponsorship Blog

The Market Share Compass

The Market Share Compass Jim Richards CEO & Founder of The Market Share Group Every year, companies spend billions of dollars on sports and entertainment sponsorships. Why? They work. A well-planned sponsorship delivers on the promise of connecting your brand with an affinity group and turning fans into loyal brand ambassadors. At The Market Share […]

Read The Market Share Compass


Determine Sponsorship Investment

Determine Sponsorship Investment Jim Richards CEO & Founder of The Market Share Group When you start building your sponsorship program, you need to determine a total budget. There is an activation budget and a sponsorship budget that make up that total number. It is important to build out your activation plan first. Then, determine how […]

Read Determine Sponsorship Investment


Create an Activation Plan

Create an Activation Plan Jim Richards CEO & Founder of The Market Share Group Activation – The action or process of making something active or operative. At Market Share Sports, we define it as “bringing sponsorships to LIFE!” Rights holders are limited in what they can sell. They excel at creating visibility for your brand […]

Read Create an Activation Plan


Launch

Words are powerful! In the midst of crisis they are even more so. My favorite word right this minute is “Launch”. Every time I see it, I sit up straighter, smile and click. I love seeing folks set things in motion versus sitting back and waiting. I love to see people try something new when […]

Read Launch


You Can’t Do Both (Mar 2017)

@BobPockrass wrote a good article last week re: the unsold inventory among some of the top NASCAR teams. Some teams were very open on the challenges they face in finding sponsors. Selling team sponsorships is particularly tough. Without sponsors, teams cannot compete. I have the utmost respect for those who are willing to accept the […]

Read You Can’t Do Both (Mar 2017)


Sponsorship Activation

ac·tiva·tion (aktiˈvāSH(ə)n/) The action or process of making something active or operative. At Market Share Sports we define it as “bringing sponsorships/partnerships to LIFE!” Racing sponsorships present great investment opportunities for brands. There are lots of positive signs for future growth. – National property that can be activated regionally – Large group of loyal fans […]

Read Sponsorship Activation