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Unlock the Power of Your Sponsorships : Setting Expectations

Unlock the Power of Your Sponsorships Setting Expectations Jim Richards CEO & Founder of The Market Share Group We love sponsorships! They work to increase brand awareness and association with lifestyles, events and organizations. That said, it’s easy for sponsorships to under-deliver against expectations. Why? The problems could lie in your expectations themselves. Not in […]

The Market Share Compass : Cause Marketing

The Market Share Compass Cause Marketing Jim Richards CEO & Founder of The Market Share Group “Humanity Is Always In Season” Consumers want to support brands that stand for something. Brands that authentically collaborate with non-profit organizations on marketing campaigns can create goodwill, increase their social impact, and grow sales. Humanity is always in season. […]

The Market Share Compass : VIP Access

The Market Share Compass VIP Access Jim Richards CEO & Founder of The Market Share Group While Experience Marketing is typically focused on consumers and large groups, VIP Access is an experience focused on your most important customers and business influencers (i.e. buyers, suppliers). This is an experience that includes a benefit not available to […]

The Market Share Compass

The Market Share Compass Jim Richards CEO & Founder of The Market Share Group Every year, companies spend billions of dollars on sports and entertainment sponsorships. Why? They work. A well-planned sponsorship delivers on the promise of connecting your brand with an affinity group and turning fans into loyal brand ambassadors. At The Market Share […]

Determine Sponsorship Investment

Determine Sponsorship Investment Jim Richards CEO & Founder of The Market Share Group When you start building your sponsorship program, you need to determine a total budget. There is an activation budget and a sponsorship budget that make up that total number. It is important to build out your activation plan first. Then, determine how […]