The Market Share Compass : VIP Access

The Market Share Compass

VIP Access

Jim Richards

CEO & Founder of The Market Share Group

While Experience Marketing is typically focused on consumers and large groups, VIP Access is an experience focused on your most important customers and business influencers (i.e. buyers, suppliers). This is an experience that includes a benefit not available to the public.

Social distancing and corporate travel restrictions have prevented us from spending time together. Teleconferences have allowed us to get work done, but we lost our ability to create memorable experiences with our customers and key business decision makers. As travel restrictions loosen, one of the biggest benefits of sponsorships will be the ability to create those unique, one-of-a-kind experiences for our customers.

Anyone can purchase a suite or put together hospitality events. Sponsor properties can take your event and make it truly special with VIP Access. Meet-and-greets with players, coaches, or the owner. Behind-the-scenes tours and venue access. On-field, pre-game experiences. These are just a few examples of what is available to sponsors.

It is worth noting that there is significant B2B opportunity with sponsorship properties. When a property can coordinate top-to-top meetings between their corporate partners, they can lay the groundwork for significant business. We look at these introductions as another form of VIP Access.

Good sponsor properties offer ways to make your customer events truly special with
VIP access.