One of the benefits of sponsoring a property that has a viable audience, is that we know where and when those fans gather. That makes them easy to reach with a well-planned media strategy that includes paid, owned and earned media.
- Paid Media: This includes ads and promotions across TV, radio, and digital platforms, helping to quickly build awareness by targeting specific audiences.
- Owned Media: These are channels like your website, social media, and email newsletters that you control. They help strengthen your brand’s message and directly engage with your audience.
- Earned Media: This is the free publicity your brand gains from mentions in news articles, reviews, and social media shares. It’s highly credible as it comes from third parties and not paid placements.
By combining these media types, you amplify the impact of your overall sponsorship.