Sponsorships are designed to help a brand connect, engage and align with a viable audience. You can enhance your audience engagement through experiential marketing. We are bombarded with as many as 10,000 marketing messages per day and quite frankly our brains just tune out most of it. Brands can stand out by giving customers an experience that allows for an extended, two-way interaction. When people can engage with your product, it leaves a lasting impression, builds loyalty and creates brand advocates. In a noisy market, experiences make your brand stand out.