Posts Tagged with sponsorship

Language Barriers: The Disconnect Between Sponsorships and Consumer Brands

Language Barriers The Disconnect Between Sponsorships and Consumer Brands Jim Richards CEO & Founder of The Market Share Group CPG and FMCG brands, listen up! Sponsorships are an underused goldmine, and it’s time to bring this effective marketing tool back into your marketing mix. Many of you have steered clear of sponsorships, often due to […]

Sponsorship Activation

ac·tiva·tion (aktiˈvāSH(ə)n/) The action or process of making something active or operative. At Market Share Sports we define it as “bringing sponsorships/partnerships to LIFE!” Racing sponsorships present great investment opportunities for brands. There are lots of positive signs for future growth. – National property that can be activated regionally – Large group of loyal fans […]