Today’s consumers expect brands to make a difference. Cause marketing connects your brand with meaningful societal issues, building trust and stronger community ties. Leverage your sponsorships to highlight these efforts, and make cause marketing a key part of your success metrics. Remember, humanity is always in season.
Foot Traffic x Market Basket x Closure Rate = Sales Consumer brands need to stand out on the shelf. Sponsorship-driven promotions create opportunities to engage with customers outside of traditional calendar-driven windows. These promotions leverage the energy around events and properties to increase foot traffic, basket size, and closure rates which results in increased sales. […]
One of the benefits of sponsoring a property that has a viable audience, is that we know where and when those fans gather. That makes them easy to reach with a well-planned media strategy that includes paid, owned and earned media. By combining these media types, you amplify the impact of your overall sponsorship.
Sponsorships are designed to help a brand connect, engage and align with a viable audience. You can enhance your audience engagement through experiential marketing. We are bombarded with as many as 10,000 marketing messages per day and quite frankly our brains just tune out most of it. Brands can stand out by giving customers an […]
In business, relationships are everything. Sponsorships get you access that is not available to the public. Leverage that access to create VIP guest experiences that are exclusive, customized and go way beyond traditional meetings. These unique moments with your customers build trust, strengthen relationships and create memories that they will talk about for years… while […]
When you invest in a property, it must be clear to fans that your brand is the one committed to their tribe’s success. Understanding how a property will prevent overlap with your competitors is critical. Make this a priority in your early conversations. Avoid properties that won’t offer clear protection for your category or have […]
More than just logos and visibility, sponsorships are about connecting, engaging and aligning your brand with a viable audience—one that believes in what you stand for. When you’re looking for a property to sponsor, don’t look for the one with the biggest crowd; instead, look for the most engaged, passionate, and loyal fan base. These […]
You may not know this, but I used to work for a NASCAR race team. It’s where I learned about the grocery business, but that’s a story for another time. We were good at marketing for our sponsors, but our race team struggled. One season, a new team showed up in the garage and immediately […]
Read Sponsorship Success: Why Consumer Brands Need More Than Just a Logo on the Track
Mackenzie Hughes’ epic rant re: the current state of the PGA Tour and LIV got a lot of attention this past week. Not surprisingly, the line that got our attention was related to sponsorship entitlement. ”The LIV threat came along and all of a sudden we started to double the purses, and we’re asking sponsors […]
Language Barriers The Disconnect Between Sponsorships and Consumer Brands Jim Richards CEO & Founder of The Market Share Group CPG and FMCG brands, listen up! Sponsorships are an underused goldmine, and it’s time to bring this effective marketing tool back into your marketing mix. Many of you have steered clear of sponsorships, often due to […]
Read Language Barriers: The Disconnect Between Sponsorships and Consumer Brands