“Set It and Forget It” doesn’t work with sponsorships. Your sponsorship strategy should work for years, but your tactics need regular tuning to stay effective.
Think of a guitar player. The best guitar in the hands of the best guitarist sounds terrible when it’s out of tune. Does the artist throw it away? Of course, not—they tune the strings.
Your sponsorship is similar. If it feels out of tune with your audience, don’t be quick to say it didn’t work and throw it away. Pause, examine and adjust your tactics. You deserve Sponsorships that work. Let’s tune ‘em up. #sponsorships #marketing #AgencyLife
The Market Share Compass is our framework to keep sponsorships tuned and effective. If you’re not getting the results you need from your sponsorship strategy, visit us at TheMarketShareGroup.com