Our brains fear failure more than they value success. That’s loss aversion, and in marketing, it makes us play small. 🚫 “What if it doesn’t work?”🚫 “Should we go all-in?”🚫 “Let’s not get ahead of ourselves.” That mindset kills growth. You did the work. You made the plan. It’s okay to expect success. No strategy or plan is perfect on day […]
“Set It and Forget It” doesn’t work with sponsorships. Your sponsorship strategy should work for years, but your tactics need regular tuning to stay effective. Think of a guitar player. The best guitar in the hands of the best guitarist sounds terrible when it’s out of tune. Does the artist throw it away? Of course, […]
Read The Market Share Compass – Fine Tuning Your Sponsorships
The Market Share Compass is our framework that ensures your sponsorship’s success. One of the most important points on the compass is Category exclusivity. It protects your investment. It ensures your brand stands out without interference. If a property can’t offer it, move on. You have options. You deserve sponsorships that work. #SponsorshipSuccess #SportsSponsorship #MarketingStrategy […]