Archive for November, 2024

Making Sponsorships Work – Sponsorship Property

Sponsorships are about connecting, engaging and aligning your brand with a viable audience. More important than size, you’re looking for an audience that has a strong sense of belonging to a community that shares your brand’s values. These people are called fans and we love them. They gather in places and moments that makes them […]

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The Market Share Compass – Custom Brand Initiatives

Sponsorships touch every part of your business—from brand awareness to internal efforts like recruiting and employee incentives. By involving employees in the story, you can build brand enthusiasm, enhance company culture and turn them into brand ambassadors. Aligning your sponsorship consistently builds authenticity and strengthens your brand both inside and out.

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