Today’s consumers expect brands to make a difference. Cause marketing connects your brand with meaningful societal issues, building trust and stronger community ties. Leverage your sponsorships to highlight these efforts, and make cause marketing a key part of your success metrics. Remember, humanity is always in season.
Foot Traffic x Market Basket x Closure Rate = Sales Consumer brands need to stand out on the shelf. Sponsorship-driven promotions create opportunities to engage with customers outside of traditional calendar-driven windows. These promotions leverage the energy around events and properties to increase foot traffic, basket size, and closure rates which results in increased sales. […]
One of the benefits of sponsoring a property that has a viable audience, is that we know where and when those fans gather. That makes them easy to reach with a well-planned media strategy that includes paid, owned and earned media. By combining these media types, you amplify the impact of your overall sponsorship.
Sponsorships are designed to help a brand connect, engage and align with a viable audience. You can enhance your audience engagement through experiential marketing. We are bombarded with as many as 10,000 marketing messages per day and quite frankly our brains just tune out most of it. Brands can stand out by giving customers an […]
In business, relationships are everything. Sponsorships get you access that is not available to the public. Leverage that access to create VIP guest experiences that are exclusive, customized and go way beyond traditional meetings. These unique moments with your customers build trust, strengthen relationships and create memories that they will talk about for years… while […]