If you confuse, you lose
People buy solutions to problems and opportunities. Your ability to communicate what problem you solve or what opportunity you create is the key to your success or failure. Buyers will not burn brain cells trying to understand why they should invest with you. Brands have options when it comes to sponsorships. They will choose the solution that is easiest to understand.
Clear Pitch Workshops help you:
- Avoid competing on price
- Avoid “me too” proposals
- Avoid losing deals to competition
CLARIFY YOUR MESSAGE WITH A CLEAR PITCH WORKSHOP
Clarifying your message is the #1 way to attract more sponsors and improve your closure rate. Clear Pitch helps you do just that.
Be Clear
Identify and spell out the problem you solve or the opportunity you create for sponsors. You are an opportunity, not a commodity.
Be Focused
Your value proposition for a sponsor is different from your value proposition for a fan. Stay on point with what sponsors need and are willing to buy.
Be Effective
People need to be told the same thing seven times before they act on it. Create a plan that consistently gets you in front of your prospects. Then work the plan.
Selling Sponsorships is Hard
Anyone who says selling sponsorships is easy has never tried selling them.
Having evaluated hundreds of pitches on behalf of our brand clients, we know what brands are looking for when evaluating sponsorships and events. Clear Pitch Workshops will help you clarify your value proposition and stand out versus your competition.
HOW A Clear Pitch Workshop WORKS
Clear Pitch In-Person Workshop
One-day in person workshop with all team members responsible for selling sponsorships.
Deliverables
- Clear and Compelling Sponsorship Value Proposition
- Seven (7) Main Talking Points for All Pitches
- 30-Day Implementation Plan
IN JUST ONE DAY
- Morning Session: Value Proposition and Brand Script
- Afternoon Session #1: Message Integration and Strategic Website Changes
- Afternoon Session #2: Implementation Plan
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