#19: Martin Truex Jr, Joe Gibbs Racing, Reser's Fine Foods Toyota Camry, Victory Lane

Case Study: Reser’s Fine Foods

Based in Beaverton, OR, Reser’s Fine Foods is a leading manufacturer of prepared foods. Among other products, they sell deli salads and hot side dishes under the Reser’s and Main St. Bistro brand names in grocery and mass retail channels nationally.

In 2013, Reser’s began a partnership with Joe Gibbs Racing and engaged The Market Share Group to manage the relationship with the team and activate the sponsorship. Reser’s currently sponsors Martin Truex Jr. and the #19 NASCAR Cup Series race team. In our eleventh year managing this program, The Market Share Group provides sponsorship consultation, experiential marketing, event hospitality and retail activation services to Reser’s.

NASCAR is unique in that it is a national sport that has the ability to activate regionally. This enables Reser’s to activate 40 weeks out of the year.