Case Study: Kroger Campus Blitz

Back to School is a must win initiative with The Kroger Co. The Market Share Group was asked to create a program that would connect Kroger with college students across the country. The goal was to engage with the next generation of shoppers who are making independent brand choices for the first time. Through the help of vendor partners, local Kroger associates and student brand ambassadors, we reinforce the “Great Food. Low Prices.” message and initiate new relationships for Kroger divisions. To date, we have distributed close to 4 million product samples.

Annual Event Highlights include:

• 20 campuses
• 60,000 sample bags
• 840,000 total samples
• Engage with over 100,000 students