You Deserve Sponsorships
That Work
Marketing Solutions that are Targeted, Effective, and Fun!
THERE’S A LOT RIDING ON THIS.
Sponsorships help brands connect, engage and align with key customers. Without the right support, however, they can put a significant strain on your marketing organization. We remove the guesswork and complexity so you get sponsorships that are targeted, effective and fun!
- Avoid wasting time and money on wrong tactics
- Avoid aligning with the wrong property
- Avoid ceding ground to competitors
WE WORK FOR YOU.
Our team works 100% for brands to ensure your sponsorships are:
Targeted
Sponsorships and experiences put you in direct contact with fans whose lifestyles align with your brand. Fans come together to express their fandom. You know where they gather and can streamline your marketing efforts to reach them.
Effective
You deserve sponsorships and experiences that work. Fans should not have to work to understand how your product adds value to their lives. Our 8-point framework ensures that you effectively connect with consumers and key stakeholders at every touchpoint.
Fun
Your team and customers should be able to enjoy the work and immersive experiences sports and entertainment sponsorships provide. There is also no better term for what it feels like when consumers become fans of your brand. It’s fun!
Thoughtful touches, customer focused, true to the brand, clear and frequent communications, well organized, fun… And I could go on.
I’ve had the pleasure of working with Jim and the Market Share Group since 2018. In the dynamic landscape of Sponsorship Marketing, their expertise shines through. They have consistently evolved and grown their clients’ YOY with CMA’s global marquee events (CMA Fest, CMA Awards, etc.). They are Sponsorship Marketing subject-matter experts, but at the end of the day, they are genuine, forthright, dedicated, and overall enjoyable to work with – which is equally as invaluable in this business.
How it works
Relationship Assessment
First, let’s talk. We’ll have a one-hour assessment call to learn more about your product, objectives and the challenges that are preventing you from achieving those objectives.
Proposal Evaluation
Second, we create a proposal that outlines a full sponsorship package or a more targeted experience strategy based on your needs. You get up to three high-level proposals to consider with clear next steps.
Get Started
Third, we get to work on the details and execution of the plan.
Tired of rolling the dice on sponsorships?
We’ve been in the room when the results didn’t match the promises — when brands invested serious dollars and got vague activations, confusing metrics, and little support in return.
At The Market Share Group, we simplify sponsorships. We give brands a clear plan, boots-on-the-ground support, and a framework that removes the guesswork. From strategy to execution, we help you focus on what matters: alignment, clarity, and impact.
You go from guessing to knowing exactly what’s working.
Because sponsorships shouldn’t just look good on paper — they should move the needle.
introducing
COMPASS AI is our proprietary tool that turns ideas into action.
Answer three quick questions and you’ll get three sponsorship proposals mapped to our
proven Market Share Compass framework — in minutes, not weeks.
These AI-generated concepts are designed to spark thinking,
inspire strategy and help you see what’s possible. No more staring at blank pages.
Get started today – try COMPASS AI.