Release Date: 09/27/2018
Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games.
In part 1 of our conversation with Mark we talked about his beginnings in sports marketing and what makes a good sponsorship. If you have not had a chance to listen yet, I encourage you to go back and listen to Part 1 of our conversation.
In this episode, we talk about Mark’s new area of expertise in eSports. eSports is exploding and the sponsorship activation opportunities are numerous. It’s a blank slate for brands that are looking to engage with consumers in their 20s. Get ready. Class is in session.
Keywords: esports, sponsorship, events