Written By Philip March 28, 2017

Game Day Greats (GDG) is The Kroger Co.’s annual football season sales promotion. The program is fully integrated into the national sales plan and includes in-store displays, online gamification, digital and social media elements.

Market Share Sports created The Kroger GDG Fan Experience. The Fan Experience is the at-store experiential marketing program designed to inform and engage local shoppers in Kroger markets during big game weeks. Events are coordinated to enhance local marketing efforts while integrating partner brands into the game day fan experience.

Highlights:

  • 144 total store events
  • 620,000 full-size samples
  • 16 brands
  • 72,000+ branded premiums
  • Engaged 92,000+ consumers
  • Traveled 21,000 miles
  • 14 Kroger divisions including Ralphs, Smith’s, Dillon’s, Bakers, King Soopers
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